ITZBEEN™ Baby Care Timer was invented by a new mum and dad who found themselves sleep-deprived and needing help to remember baby care details like when their baby last ate or slept.

They tried charts and journals, but thought there had to be a better way. So they invented one. And so, ITZBEEN™ was born.

ITZBEEN™ has four timers that count up with the touch of a button, and can be set as a reminder for those important duties, such as giving medication, etc. The Itzbeen assists parents and carers in developing routines and promotes the development of their new borns internal clock.